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retail-analytics

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This repository contains results of the completed tasks for the Quantium Data Analytics Virtual Experience Program by Forage, designed to replicate life in the Retail Analytics and Strategy team at Quantium, using Python.

  • Updated Oct 30, 2023
  • Jupyter Notebook

Leveraging K-Means clustering, our project categorizes retail customers based on purchasing behaviors and demographics. This provides businesses with actionable insights to tailor marketing efforts, enhancing customer experience and boosting sales.

  • Updated Sep 17, 2023
  • Jupyter Notebook

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