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market-basket-analysis

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The objective of this project is to analyze the 3 million grocery orders from more than 200,000 Instacart users and predict which previously purchased item will be in user's next order. Customer segmentation and affinity analysis are done to study customer purchase patterns and for better product marketing and cross-selling.

  • Updated Aug 26, 2022
  • Jupyter Notebook

Market Basket Analysis What is it? Market Basket Analysis is a modelling technique based upon the theory that if you buy a certain group of items, you are more (or less) likely to buy another group of items. For example, if you are in an English pub and you buy a pint of beer and don't buy a bar meal, you are more likely to buy crisps (US. chips…

  • Updated Sep 8, 2020
  • Python

Frequent Itemsets via Apriori Algorithm Apriori function to extract frequent itemsets for association rule mining We have a dataset of a mall with 7500 transactions of different customers buying different items from the store. We have to find correlations between the different items in the store. so that we can know if a customer is buying apple…

  • Updated May 30, 2020
  • Jupyter Notebook

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