The enterprise-grade behavioral data engine (web, mobile, server-side, webhooks), running cloud-natively on AWS and GCP

🦘 The Grouparoo Monorepo - open source customer data sync framework

Unified and privacy-centric event data collection for digital analytics

EcommerceTools is a Python data science toolkit for ecommerce, marketing science, and technical SEO analysis and modelling and was created by Matt Clarke.

JavaScript SDK for RudderStack - the Customer Data Platform for Developers.

What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am sharing the customer lifetime value prediction using BG-NBD, Pareto, NBD & Gamma Model on top of RFM in Python.

A PoC for a fractional attribution model leveraging first order Markov Chains.

A open source tool for collating publically available contact information for businesses.

🚨 Resources 💼 to learn/practice 🎯 Marketing analytics 💹 🚨

First Party data integration solution built for marketing teams to enable audience and conversion onboarding into Google Marketing products and Facebook Ads.

rtdl makes it easy to build and maintain a real-time data lake

Easy computation of Marketing Metrics in R

A segmentation engine for Django user models

Notebooks on some of the past data analysis and data science projects I've done

Customer Segmentation Analysis with RFM, using Python and Power BI.

This is one of the first and main programs i made for 99

This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising response measurement.

Analyse customer segmentation, sentiment on product review, and built a product recommender system

Karpiu is a package designed for marketing mix modeling by calling Orbit from the backend. Karpiu is still in its beta version. Please use it at your own risk.

Data-Science Python courses from DataCamp