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conversion-rate-optimization

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MorphL Community Edition uses big data and machine learning to predict user behaviors in digital products and services with the end goal of increasing KPIs (click-through rates, conversion rates, etc.) through personalization

  • Updated Oct 2, 2019
  • Python

Portfolio project: Discovery project for an ecommerce in the cosmetics sector. Developed a conversion rate optimisation (CRO) plan of 10 specific initiatives organized into 5 major business levers to break the flat evolution of the company’s KPIs over the last few months and achieve an overall increase in ecommerce revenues.

  • Updated Aug 9, 2022
  • Jupyter Notebook

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