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diegousaiuk@gmail.com
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Market_Basket_Analysis
Market_Basket_Analysis PublicMarket Basket Analysis with Recommendation Algorithms & Shiny App Implementation of a Product Recommendation System for an Online Retailer
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Propensity_Modelling
Propensity_Modelling PublicPredicting the Likelihood to Purchase a Financial Product Following a Direct Marketing Campaign
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Classification_Churn_with_Parsnip
Classification_Churn_with_Parsnip PublicModelling with Tidymodels and Parsnip - A Tidy Approach to a Classification Problem
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Loading_Merging_and_Joining_Datasets
Loading_Merging_and_Joining_Datasets PublicThis is the minimal coding necessary to assemble the various data feeds and sort out the likes of variables naming & new features creation plus some general housekeeping tasks
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Customer_Segmentation
Customer_Segmentation PublicI use the popular K-Means clustering algorithm to segment customers based on their response to a series of marketing campaigns
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