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email-marketing-campaigns

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Campaign classification tool and performance predictor which helps marketers and brands to detect whether their campaigns will succeed in terms of Open Rate, CTR and CTOR.

  • Updated Aug 1, 2021
  • Jupyter Notebook

RFM (Recency, Frequency, Monetary) analysis is a proven marketing model for behavior based customer segmentation. It groups customers based on their transaction history – how recently, how often and how much did they buy. RFM helps divide customers into various categories or clusters to identify customers who are more likely to respond to promot…

  • Updated Oct 18, 2017
  • Jupyter Notebook
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