Improve marketing campaign of a Portuguese bank by analyzing their past marketing campaign data and recommending which customer to target
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Updated
May 26, 2018 - Jupyter Notebook
Improve marketing campaign of a Portuguese bank by analyzing their past marketing campaign data and recommending which customer to target
The data is related with direct marketing campaigns (phone calls) of a Portuguese banking institution. The classification goal is to predict if the client will subscribe a term deposit.
Machine Learning/Pattern Recognition Models to analyze and predict if a client will subscribe for a term deposit given his/her marketing campaign related data
Use of machine learning to predict whether a customer would subscribe to a term deposit.
Increase the effectiveness of the bank's telemarketing campaign.
Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Our data is related with direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone ca…
UCI Bank Marketing Machine Learning
Bank Marketing Prediction using R
The data is related with direct marketing campaigns (phone calls) of a Portuguese banking institution. The classification goal is to predict if the client will subscribe a term deposit (variable y).
This projects explores the bank marketing dataset using automatic EDA packages in R.
The main objective is to build a predictive model that predicts whether a new client will subscribe to a term deposit or not, based on data from previous marketing campaigns.
bank marketing prediction for a term deposit campaign, identify non-potential customers
Bank marketing campaign success prediction
Decision Support Software
The data is related with direct marketing campaigns (phone calls) of a Portuguese banking institution. The classification goal is to predict if the client will subscribe to a term deposit (variable y).
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