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association-rule-mining

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The project dives into transaction records of an online retail business to uncover hidden relationships between products. The overall goal is a data-driven approach to enhance the customer shopping experience, improve loyalty, boost profitability, tailor marketing strategies, and optimize inventory management via strategic business decisions.

  • Updated Apr 3, 2024
  • Jupyter Notebook

This repository includes my marketing/data analytics project on monitor dataset that includes Maximum Likelihood Model, Market Simulation, Cluster Analysis, Market Basket Analysis, Association Rule Mining, Hierarchical Bayesian Regression Model, R script code.

  • Updated Feb 4, 2022
  • R

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