Alwrity - AI Generator for CopyWriting AIDPPC Formula

Alwrity is an AI-powered generator designed to assist users in creating compelling marketing copy using the Copywriting AIDPPC formula. This tool leverages OpenAI's powerful ChatGPT model to generate copy based on user-provided inputs.

What's AIDPPC copywriting Formula, and How to use this AI generator 🗣️

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AIDPPC Copywriting Formula

AIDPPC stands for Attention-Interest-Description-Persuasion-Proof-Close. It's a comprehensive copywriting formula that involves:

1. Attention: Grabbing the audience's attention with a compelling headline or opening statement.
2. Interest: Generating interest by highlighting the benefits or solving a problem for the audience.
3. Description: Describing the product or service in detail, emphasizing its features and unique selling points.
4. Persuasion: Persuading the audience to take action by presenting compelling arguments or incentives.
5. Proof: Providing social proof or evidence to support the claims made in the copy.
6. Close: Prompting the audience to take the final step, such as making a purchase or signing up.

The AIDPPC formula guides copywriters in creating persuasive and convincing content that leads the audience to action.

AIDPPC Copywriting Formula: Simple Example

• Attention: Catchy headline: "Discover the Secret to Boosting Your Productivity!"
• Interest: Highlighting benefits: "Our productivity tool helps you save time and stay organized."
• Description: Features overview: "With built-in task lists, calendar integration, and collaboration tools."
• Persuasion: Call to action: "Start your free trial today and experience the difference!"
• Proof: Testimonials or reviews: "Rated 5 stars by thousands of satisfied users."
• Close: Urgency or incentive: "Limited time offer - get 20% off when you sign up now!"

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Features

• Input Section: Users can input brand/company name, description, interest, and close to generate AIDPPC copy.
• Pro-Tip: Provides guidance on how to use the AIDPPC Copywriting formula effectively.
• Progress Spinner: Displays a spinner during copy generation.
• Error Handling: Handles exceptions gracefully and provides helpful error messages.

How to Use

1. Input Section: Enter the brand/company name, description, interest, and close in the input fields provided.
2. Generate Copy: Click the "Get AIDPPC Copy" button to generate copy based on the provided inputs.
3. View Copy: Once generated, the copy will be displayed in the web app for review and use.

Requirements

• Python 3.6+
• Streamlit
• Tenacity
• OpenAI
• Streamlit Lottie

Installation

1. Clone this repository.
2. Install the required dependencies using pip install -r requirements.txt.
3. Set up environment variables:
   • OPENAI_API_KEY: OpenAI API key.
4. Run the Alwrity script using streamlit run alwrity.py.