A web design site based in Atlanta. I performed an SEO audit and optimised this site's source code for SEO as a project for the OpenClassrooms Web Developer path.
I used Lighthouse to verify the efficacy of changes made
- Performance: 52
- Accessibility: 87
- Best practices: 92
- SEO: 94
- Performance: 94
- Accessibility: 62
- Best practices: 92
- SEO: 72
- Performance: 82
- Accessibility: 85
- Best practices: 83
- SEO: 100
- Performance: 99
- Accessibility: 62
- Best practices: 92
- SEO: 70
- Performance: 68 (+16)
- Accessibility: 100 (+13)
- Best practices: 92
- SEO: 100 (+6)
- Performance: 87 (-7)
- Accessibility: 100 (+38)
- Best practices: 92
- SEO: 100 (+28)
- Performance: 96 (+13)
- Accessibility: 100 (+15)
- Best practices: 92 (+9)
- SEO: 100
- Performance: 99
- Accessibility: 100 (+38)
- Best practices: 92
- SEO: 100 (+30)
- Resized, converted, and removed unnecessary images, reducing file size by 92%
- Specified width and height attributes for all images
- Minified JS and CSS, reducing CSS file size by 20%
- Added [lang] attribute to
- Implemented semantic HTML
- Added detailed [alt] attributes to all images
- Used ARIA labels where appropriate
- Made UI responsive for mobile
- Replaced images with text where appropriate
- Increased colour ratio to meet WCAG guidelines
- Fully validated HTML & CSS with W3C Markup Validation Service
- Completed keyword research (preview in next side)
- Prioritised long-tail transactional keywords in meta and title tags
- Implemented Local SEO and added separate business information page
- Updated title tags
- Removed black hat links