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insight-data-science

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The goal of this clustering project is to applies a K-Means Clustering machine learning model to segment customers based on their unique behavior. The outcome enables more impactful retargeting campaigns by employing personalized marketing strategies tailored to different customer segments.

  • Updated Jul 26, 2023
  • Jupyter Notebook

As a data engineer working for political consultants whose clients are cash-strapped political candidates. They've asked for help analyzing loyalty trends in campaign contributions, namely identifying areas of repeat donors and calculating how much they're spending. Identify areas (zip codes) that could be sources of repeat campaign contributions.

  • Updated Feb 17, 2018
  • Python

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