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dbscan-clustering-algorithm

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The main objective of this project is to group customers with similar behavior and characteristics into segments to better understand their needs and preferences. The unsupervised machine learning techniques used in this project include K-means clustering ,hierarchical clustering and DBScan Clustering.

  • Updated Feb 20, 2024
  • Jupyter Notebook

📊🎯✨ Harness the power of the RFM (Recency, Frequency, Monetary) method to cluster customers based on their purchase behavior! Gain valuable insights into distinct customer segments, enabling you to optimize marketing strategies and drive business growth. 📈💡🚀

  • Updated Jun 10, 2023
  • Jupyter Notebook

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