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customersegmentation

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📊🎯✨ Harness the power of the RFM (Recency, Frequency, Monetary) method to cluster customers based on their purchase behavior! Gain valuable insights into distinct customer segments, enabling you to optimize marketing strategies and drive business growth. 📈💡🚀

  • Updated Jun 10, 2023
  • Jupyter Notebook

 The goal of segmenting customers is to decide how to relate to customers in each segment in order to maximize the value of each customer to the business. The purpose is to understand customer response to different offers in order to come up with better approaches to sending customers specific promotional deals.

  • Updated Apr 11, 2023
  • Jupyter Notebook

This repository contains the data, code, and documentation for a project to analyze and predict churn in PowerCo's SME customer segment. The project includes data exploration, cleaning, and transformation, as well as the development and evaluation of a machine learning model to predict churn based on price sensitivity and other relevant factors.

  • Updated Dec 29, 2022
  • Jupyter Notebook

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