Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Buy Till You Die and Customer Lifetime Value statistical models in Python.

Predicted clv making it easier for the auto-insurance companies to decide on the premiums of their incoming clients and thus balance the total risk in the market

R-Package for estimating CLV

Customer lifetime value analysis is used to estimate the total value of customers to the business over the lifetime of their relationship. It helps businesses make data-driven decisions on how to allocate their resources and improve their customer relationships.

A Python project examining customer lifetime value (CLV) for Door Bell, Inc. This analysis investigates the influence of autopay on customer retention, providing valuable insights for strategic marketing decisions.

🎓📚📈 Collection of scientific publications that explore, model and predict customer churn and lifetime value (CLV)

This project predicts Customer Lifetime Value (CLV) for e-commerce. It aims at forecasting the revenue a business can expect from a customer over time. I did an explatory analysis. From Linear Regression to Neural Networks, explore how different models perform in predicting CLV.

Explore the world of data-driven customer analysis and lifetime value estimation. This project dives into customer segmentation, geographic analysis, time series insights, stock trends, and product descriptions. Join us on our journey of data exploration and optimization.

BG/NBD and Gamma Gamma probabilistic models to evaluate and predict customer churn, retention, and lifetime value of an e-commerce business

Built a customer lifetime value (CLV) model using parametric models.

A python package to train & evaluate Customer Lifetime Value(CLTV) models using Neural Networks & ZILN loss(developed by google)

Customer Lifetime Value

Trabajo Final correspondiente a la Especialización en Ciencia de Datos ITBA 2019

This repo hosts the course content of Customer Analytics, taught at Tilburg University by George Knox last taught Fall 2022.

What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am sharing the customer lifetime value prediction using BG-NBD, Pareto, NBD & Gamma Model on top of RFM in Python.

The python version of the lab exercises from the coursera class Foundation of marketing analytics.