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customer-churn-prediction

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Customer churn, also known as customer attrition, occurs when customers stop doing business with a company. The companies are interested in identifying segments of these customers because the price for acquiring a new customer is usually higher than retaining the old one. A Deep Neural Network is employed to achieve this task.

  • Updated Jun 28, 2021
  • Jupyter Notebook

The goal of this project was to utilize classification models to predict whether or not a customer would churn. I went through the entire machine learning pipeline, discovered drivers of churn, and created many different models. Ultimately, my best Random Forest Classifier model was able to predict churned customers with an accuracy of about 80%.

  • Updated Aug 31, 2021
  • Jupyter Notebook

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