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churn-analysis

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This project develops a machine learning model to predict customer churn for a California-based telecom company using data from 7043 customers. Our goal is to enhance customer retention strategies through detailed data analysis and feature engineering.

  • Updated May 9, 2024
  • Jupyter Notebook

This project aims to conduct an analysis of costumers behavior and perception of the brand, by implementing different marketing analytics techniques and methods: RFM (recency, frequency, monetary) model, churn classification, MBA (market basket analysis) and sentiment analysis.

  • Updated May 7, 2024
  • Jupyter Notebook

✨ The current project is a basic approach of data analysis and machine learning modeling to get business insights and propose strategies of customer segmentation and churn prediction to mitigate the high churn rate.

  • Updated Mar 16, 2024
  • Jupyter Notebook

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