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association-rule-mining

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An overview of how to perform Sales Market Basket Analysis using PySpark, focusing on the steps from data preprocessing to association rule mining. It is a method used by retailers to uncover patterns in customer purchasing behavior, involves analyzing the items that customers frequently buy together and associations between products

  • Updated May 15, 2024
  • Jupyter Notebook
Market-Basket-Analysis---E-Commerce-Store--Deep-Analysis-

This in-depth market basket analysis goes through a complete project cycle towards extracting valuable insights that the business can implement allowing them to scale. From preprocessing the data, to exploratory data analysis, association rule mining, interpretation and insights, and recommendations. This project was made to tackle these problems.

  • Updated Apr 27, 2024
  • Python

The project dives into transaction records of an online retail business to uncover hidden relationships between products. The overall goal is a data-driven approach to enhance the customer shopping experience, improve loyalty, boost profitability, tailor marketing strategies, and optimize inventory management via strategic business decisions.

  • Updated Apr 3, 2024
  • Jupyter Notebook

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