In this project I used ML modeling and data analysis to predict ad clicks and significantly improve ad campaign performance, resulting in a 43.3% increase in profits. The selected model was Logistic Regression. The insights provided recommendations for personalized content, age-targeted ads, and income-level targeting, enhancing marketing strategy.
machine-learning
data-analysis
logistic-regression
confusion-matrix
learning-curve
impact-analysis
feature-importance
click-through-rate
classification-models
business-recommendation
ad-click-prediction
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Updated
Nov 6, 2023 - Jupyter Notebook