Technical Documentation for Trade Area Analysis

I. Component preparation for trade area analysis

1. Prepare a hexagonal grid over a selected territory

• Form a hexagonal grid
• Given a diameter for the hexagons to build and a GeoDataFrame on the territory
• Overlay the grid on top of the original territory GeoDataFrame

2. Component Preparation for Trade Area Analysis

• Prep hexagonal grid over a selected territory

• Prep hexagonal-based aggregations over the available external data sources

  • Worldpop data: Population data
  • OSM data: Point of interest data
  • Carto data: Consumer spending data & Socio-demographic data
  • Unacast data Pitney Bowes points of interest data

• Construct a single file with all hexagonal-based data(grid + aggregations)

• Visualize the data

II. Trade Area Analysis Execution

1. Derive density

2. Derive urbanicity

3. Derive trade area distance

4. Form a dataset for further analysis

5. Visualize the data