A living document of (sometimes pretty unstructured and often off-on-a-tangent) hand-picked resources for marketers who're marketing to developers (B2D). I also have another list of awesome-marketing resources.
If you're in B2D or actively marketing to developers and want to join a likeminded group of people, check out the Developer Marketing Community I'm co-building.
I'm also co-building Savepad - a collaborative swipe file SaaS for cross-functional growth/marketing teams. Savepad is your little corner on the internet to store, organize, reference, and share all the amazing inspiration, resources, and examples you find online. Join the waitlist 👇
If you found this list helpful, tweet it to let other dev marketers find it!
Want to contribute to grow/improve this? PRs welcome!
- WTF is Developer Marketing? Option 1 | Option 2 | Option 3 | Option 4 | Option 5
- WTF is Jamstack?
- WTF is Developer Relations?
- WTF is B2D? (⭐)
- WTF is a Developer Marketing Plan?
- WTF is Headless Software?
- WTF does DevRel do?
- Is Developer Relations Developer Marketing? (⭐)
- Learning how to market to developers (linked to Wayback Machine since original post was 404'd)
- Importance of using experts in Developer Marketing (⭐)
- Helen Min
- Mary Thengvall
- Tom Wentworth
- SWYX
- Scott Spence
- Sarah Drasner
- Colby Fayock
- DevRelX
- Draft.dev Blog
- Every Developer
- BitReach blog
- DEV.BIZ.OPS
- Developer Markepear
- Developer Marketing Examples by Florent Merian
- Developer Marketing and Relations: The Essential Guide
- Developer Marketing Does Not Exist: The Authentic Guide to Reach a Technical Audience
- Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century
- The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success
- Developer, Advocate!: Conversations on turning a passion for talking about tech into a career
- Working in Public: The Making and Maintenance of Open Source Software
- Developer Relations: How to Build and Grow a Successful Developer Program
- The Developer's Guide To Content Creation 💰$29💰
- Developer Experience
- The Developer Marketing Guide
- Developer Marketing Guide by Developer Markepear
- The B2D model and marketing to developers (⭐)
- The B2D Sales Process
- How to build a strong developer brand? (⭐)
- 4 Tips for B2D Marketing
- Go to Market challenges for B2D (⭐)
- Why is marketing to developers different? (⭐)
- Content Marketing for Developers Emphasizes the Content, not the Marketing
- What Are You Missing in Marketing Your API? (⭐)
- B2B developer marketing? It’s complicated
- The Go-to-Market Channels Every Developer Marketer Needs
- Marketing to Developers with John Britton
- A Guide to Developer Marketing
- Developer Marketing - Is it an oxymoron?
- A Primer on Developer Marketing (⭐)
- The Struggle of Marketing to Developers
- How to market to Software Developers? A comment thread
- Understanding Developer Marketing
- Marketing to Developers: Core Values & Tactical Tips from Gitlab’s Ashley Smith
- The key areas of Developer Relations
- Marketing to Developers and building developer relations (⭐)
- Marketing to Developers
- How Developer Marketing Parallels Consumer Marketing (⭐)
- Dev Marketing: GA to Product Market Fit
- Lessons from Twilio: Content Marketing to Developers
- Third Party Tools as a Marketing Tactic
- Community Lessons from GitHub, Google & GitLab with Jono Bacon
- Developer Marketing KPIs
- Aligning DevRel and Sales for Growth: Q&A Twilio CMO Sara Varni
- Building Vibrant Developer Communities
- Marketing doesn't work on developers (⭐)
- Do Software Developers hate marketing?
- Why do Developers hate marketing?
- Developers hate marketing (⭐)
- Developers don't hate marketing
- How Developer Marketing Parallels Consumer Marketing (⭐)
- Amir Shevat on Measuring Developer Relations - a16z podcast on DevRel management (⭐)
- Developer Relations and Marketing (Category)
- Marketing to Developers: Core Values and Tactical Tips from GitLab’s Former CMO - OpenView
- The many flavors of developer-focused software - OpenView
- 50 Lessons in Developer Marketing (⭐)
- The Developer-Led Landscape
- How to Write Better Technical Content
- The Technical Content Manager's Playbook
- How to Find Technical Writers for Hire
- The developer-focused go-to-market playbook
- How GitHub Built a $7.5B Sales Machine
- Selling to Developers: Ten Lessons Learned
- a16z Podcast: Selling to Developers
- Building a Go-to-Market Strategy for Developer Tools
- Masterclass: How to sell to 20M software developers with an amazing onboarding experience
- How to dev marketing
- Launching developer tools on Product Hunt
- Why traditional marketing fails for developers and what to do about it
- Guardians of the Content Galaxy - A content development framework for DevRel teams
- DevRel metrics by Kamran
- Dev tool marketing for early-stage startups – lessons learned from PostHog
- On developer marketing
- WorkOS’ Path to Product-Market Fit — Why Your ‘Bad’ Idea Might Actually Be the Best One
- Vercel’s Path to Product-Market Fit — From Open-Source Project to Billion-Dollar Business
(In Dev. centric products I've learned that docs aren't just a requirement, they're basically a feature. Great docs make marketing so much easier, so here's a list of API docs that I think are extremely well designed/structured for inspiration)
- TailwindCSS
- GraphCMS 🔌
- Gatsby
- Hasura
- Next.js
- GitHub
- Shopify
- Prisma
- Docker
- Stripe
- Auth0
- Plaid
- Postman
- Algolia
- From PPC to IPO: How Snowflake Did It
- How Microsoft crushed Slack
- How Stripe Scaled - Notes from Office Hours with Claire Hughes Johnson
- Stripe's model of product-led, developer-centric growth.
- How Segment Scaled - from 300% to 40% to 100% YoY Growth
- From Open-Source to Enterprise: How Vercel Built a Product-Led Motion on top of NextJS
- Content(ful) is King
- How Notion Grows
- Inside Jasper's explosive growth through PLG and community
- How we launch at Supabase
- How Novu grew to 20k GitHub stars
- How to get the first 1000 Github stars for an Open Source project by GetLago
- The Orbit Model: A framework for building high gravity communities (⭐)
- Community-Market Fit: How Do You Know You've Built a Community That People Want? (⭐)
- Community Capitalism
- Marketing Framework for Communities
- Community First, Product Second
- Getting better at Community Building, one habit at a time (⭐)
- Coming for the Content, Staying for the Community” Started With Video Games (Or Maybe Religion?) But Will Define Media This Decade
- Community-Led Growth: The Product-Led Growth Expansion Pack (⭐)
- Let's Discuss Developer Relations with Colby and Angie
- Online communities at every stage of the startup journey
- How to build a developer community: a step-by-step guide
- Supabase
- Prisma
- Kong
- GitHub
- Vercel
- Rocketseat
- TailwindCSS
- CodePen
- Segment
- Twilio
- Algolia
- Linear
- Bejamas
- Hasura
- Snyk
- Auth0
- Netlify
- Status
- Stripe
- Fey App
- Readme
- CircleCI
- GitBook
- Stream
- Retool
- Frontegg
- NeptuneAI
- Railway
- Raycast
- Liveblocks
- Clerk
- DevRel Weekly
- Rendezvous with Cassidoo
- Glenn Stovall
- Scott Spence
- Colby Fayock
- DevFirst By Francesca Krihely
- DevTools Brew by Morgan Perry
- Newslepear by Kuba
- Github20K by Nevo from Novu
- 140+ Dev-centric newsletters curated by Jack Bridger
- List of Dev-centric newsletters curated by language by zudochkin
- X with Y - A marketplace for developer content
- Enterprise is sexy, but B2D is sexier
- Swag for Devs (⭐)
- Developer Marketing does not exist with Adam Duvander
- SaaS companies can grow to $20M+ ARR by selling exclusively to developers – TechCrunch
- Sendgrid's State of the Marketer-Developer Relationship, 2019
- The Case for ‘Developer Experience’
- How to Market to Developers with Paid Marketing
- The API Landscape
- Blogging For Devs
- Scaling DevTools
- Marketing Jobs in OSS Startups
This is a developing list that's "generalized" as dev influencers from the dev rel space. Some have specific areas of expertise that I've tried my best to catalog.
- Jason Lengstorf - focuses on educational JS content on his Learn with Jason show
- Hussein Nasser - focuses on backend development and on his YouTube channel
- Sarah Dayan - focuses on Jamstack, Search, and Developer Experience
- Kent Dodds - focuses on frontend dev, and offers some courses via his website
- Cassidy Williams - creates great content on frontend, Jamstack, and developer experience, and pushes out a great newsletter
- Ania Kubow - focuses on APIs, Jamstack, frontend, and GraphQL, with a very popular YouTube channel
- Colby Fayock - focuses on teaching Jamstack and NextJS, and has a weekly newsletter via his website
- Jamie Barton - focuses on GraphQL, shipping out weekly videos on his GraphQL WTF channel
- Danielle Morrill
- Mary Thengvall
- John Britton
- Salma
- Ashley Smith
- John Papa
- Lauren Buchman
- Lauren Lee
- SWYX
- Caroline Lewko
- Cassie Stewart
- Scott Spence
- Sarah Drasner
- Adam DuVander
- Karl L Hughes
- 240+ Dev. Content Creators by CrowdDotDev