From aec6bf847c3c0ac6a52977165359b08a499641a9 Mon Sep 17 00:00:00 2001 From: Alex Zappa Date: Sun, 18 Feb 2024 00:07:47 +0100 Subject: [PATCH 1/7] Remove Umami analytics script from site header The Umami analytics script has been removed from the head of the site. This change was made to reduce third-party dependencies and improve loading speed, since the "defer" attribute was used. Consider alternative solutions if detailed analytics data are still required for decision-making in website design and development. --- src/_includes/partials/scripts-head.njk | 2 -- 1 file changed, 2 deletions(-) diff --git a/src/_includes/partials/scripts-head.njk b/src/_includes/partials/scripts-head.njk index c1b01f7..33aae79 100644 --- a/src/_includes/partials/scripts-head.njk +++ b/src/_includes/partials/scripts-head.njk @@ -1,8 +1,6 @@ {# color theme toggle #} - - {%- if eleventy.env.runMode === "serve" -%} {%- else -%} From 9d21c95a9af174c3e1a0cde91793eae6e41a6ee2 Mon Sep 17 00:00:00 2001 From: Alex Zappa Date: Sun, 18 Feb 2024 00:08:08 +0100 Subject: [PATCH 2/7] Add 'updated' time to post layout Added a conditional 'updated' time next to the post date. It improves the post metadata by showing when a post was last updated, in addition to its original publishing date. This feature provides more clear and accurate information to the readers about the content's relevancy and freshness. --- src/_includes/layouts/post.njk | 3 +++ 1 file changed, 3 insertions(+) diff --git a/src/_includes/layouts/post.njk b/src/_includes/layouts/post.njk index c9efada..b0444f2 100644 --- a/src/_includes/layouts/post.njk +++ b/src/_includes/layouts/post.njk @@ -8,6 +8,9 @@ layout: base.njk

{{ title }}{%- if draft %} [draft]{%- endif %}

+ {%- if updated %} + + {%- endif %}

{%- if tags|filterTagList|length %}
From 44d7e2908ae7152dab1907add5a49fd4236000ac Mon Sep 17 00:00:00 2001 From: Alex Zappa Date: Sun, 18 Feb 2024 00:09:06 +0100 Subject: [PATCH 3/7] Update JSON-LD schema and add updated time in blog post Updated the JSON-LD schema in the blog post to extract company and logo details from brand settings instead of static data. Also, added 'updated' time next to the post date to improve post metadata. These changes provide more accurate and dynamic structured data for SEO, and indicate post update time to readers. --- .../index.md | 12 +++++++++--- 1 file changed, 9 insertions(+), 3 deletions(-) diff --git a/src/content/blog/2024/how-to-use-structured-data-schema-markup-in-hubspot-to-improve-seo/index.md b/src/content/blog/2024/how-to-use-structured-data-schema-markup-in-hubspot-to-improve-seo/index.md index 42cd8f5..c74fcf1 100644 --- a/src/content/blog/2024/how-to-use-structured-data-schema-markup-in-hubspot-to-improve-seo/index.md +++ b/src/content/blog/2024/how-to-use-structured-data-schema-markup-in-hubspot-to-improve-seo/index.md @@ -2,6 +2,7 @@ title: "How to Use Structured Data (Schema Markup) in HubSpot to Improve SEO" desc: "How to use Structured Data, also referred to as Schema Markup, inside of HubSpot that is populated using HubL variables for use to improve SEO." date: 2024-01-07 +updated: 2024-02-17 tags: [hubspot, seo, schema-markup, structured-data] --- @@ -85,14 +86,14 @@ BlogPosting schema example: }, "publisher": { "@type": "Organization", - "name": "{{site_settings.company_name or 'Company Name'}}", + "name": "{{site_settings.company_name or brand_settings.primaryLogo.name or 'Company Name'}}", "logo": { "@type": "ImageObject", - "url": "https://www.example.com/images/logo.png" + "url": "{{brand_settings.primaryLogo.src}}" } }, "description": "{{content.meta_description|striptags|safe|truncate(160, True, '')}}", - "url": "{{content.absolute_url}}" + "url": "{{content.absolute_url or request.full_url}}" } {% endraw %} ``` @@ -156,4 +157,9 @@ and enhance the user experience. Don't overlook the importance of schema markup your HubSpot templates today and reap the benefits of higher search rankings and increased website traffic. Stay ahead of the competition and make the most out of your HubSpot platform by leveraging the power of structured data. +## Updated ({{updated|readableDate("LLL dd, yyyy")}}) +I just found out that HubSpot has released [Structured Data (Beta)](https://community.hubspot.com/t5/Releases-and-Updates/Now-live-Setting-to-apply-BlogPosting-JSON-LD-schema-to-blog/ba-p/645867) and it works really well. +I'm still think homebrewed solution is better, but it's good to know that HubSpot is moving in the right direction. + + {% signature %} From 8edb22e44df4ef5a222fa1b3508d27473914376a Mon Sep 17 00:00:00 2001 From: Alex Zappa Date: Sun, 18 Feb 2024 00:37:43 +0100 Subject: [PATCH 4/7] Upgrade versions of tailwindcss and tailwindcss-safe-area The versions for tailwindcss and tailwindcss-safe-area have been updated in the package.json file. The tailwindcss package has been upgraded to version 3.4.1 and the tailwindcss-safe-area package has gone from version 0.3.0 to version 0.5.1. These upgrades bring in new improvements and potentially fix bugs in the previous versions. --- package.json | 4 ++-- 1 file changed, 2 insertions(+), 2 deletions(-) diff --git a/package.json b/package.json index 20e44c9..c452c0e 100644 --- a/package.json +++ b/package.json @@ -93,8 +93,8 @@ "stylelint": "^14.16.1", "stylelint-config-prettier": "^9.0.5", "tailwind-config-viewer": "^1.7.2", - "tailwindcss": "^3.3.3", - "tailwindcss-safe-area": "^0.3.0", + "tailwindcss": "^3.4.1", + "tailwindcss-safe-area": "^0.5.1", "uuid": "^9.0.0" } } From 3adc9ae381e3db19a3c2b1c05b61fc0165ca4e04 Mon Sep 17 00:00:00 2001 From: Alex Zappa Date: Sun, 18 Feb 2024 00:37:54 +0100 Subject: [PATCH 5/7] Revise footer element and style updates in njk file The commit includes changes to the footer structure, layout, and text styles in the 'footer.njk' file. Specifically, a 'Footer' header tag was added for better readability, a paragraph was changed to a header, and text justification was changed to 'balance'. These streamline it visually and improve overall UX. --- src/_includes/partials/footer.njk | 7 ++++--- 1 file changed, 4 insertions(+), 3 deletions(-) diff --git a/src/_includes/partials/footer.njk b/src/_includes/partials/footer.njk index 51c407a..12f6621 100644 --- a/src/_includes/partials/footer.njk +++ b/src/_includes/partials/footer.njk @@ -1,8 +1,9 @@