Associate Director, Data & Media Science @ KNOWN GLOBAL
We leverage advanced analytics and machine learning to enhance advertising efficiency across all channels | Data-Driven Marketing | Media Science
📫 How to reach me: nb1895@nyu.edu
📄 Resume
🌱 I’m currently deepening my expertise in Python and data science methodologies, with a special focus on my dissertation that explores the intersection of marketing and artificial intelligence...
⚡ Fun fact: Avid traveler with a penchant for exploring new cultures; Enthusiast of experimental cooking; Passionate about teaching and sharing...
A little more about me, In addition to my professional and academic pursuits, I founded Bonjour Girls, a vibrant community dedicated to empowering women through connection, education, and support. This initiative reflects my commitment to leveraging data for meaningful impact, embodying my belief in the power of community and technology to foster positive change. We have about 1,500 members now, find more details at bonjourgirls.org.
With over 8 years of motivated, detail-oriented, and responsible experience in data analytics, marketing science, and business intelligence within leading tech and media firms, I've spearheaded initiatives that drove significant improvements in marketing effectiveness and profitability. My journey has been fueled by a passion for transforming complex data into actionable insights and strategic decisions.
Graduated with an M.S. in Integrated Marketing from New York University and currently a Ph.D. Candidate in Data Sciences at Harrisburg University of Science & Technology. My dissertation delves into how artificial intelligence can revolutionize marketing strategies, aiming to merge AI with marketing to uncover new levels of efficiency and personalization. I'm captivated by the power of data to tell stories and drive innovation. Continuously seeking to expand my knowledge and capabilities in data science, I aim to harness data in novel ways to illuminate paths forward in marketing and beyond.
Programming: SQL, R, Python (Pandas, NumPy, Matplotlib, Seaborn, TensorFlow, SciKit-Learn,PyTorc), Hadoop
Certifications: Proficient in Google Analytics, advanced analytics, and machine learning applications
Tools: Tableau, Datorama, Google Adwords, Facebook Ads Manager, and more
Statistics & Machine Learning: Expert in A/B Testing, Marketing Mix Modeling (MMM), statistical analysis, machine learning, and deep learning techniques
Marketing Science & Analytics
- Led the development of a Global Advertising Budget Framework, optimizing a $210M budget for improved ROAS
- Spearheaded comprehensive campaign measurement strategies, achieving a 15% improvement in media effectiveness
Research Experience
- Conducted market basket analysis for the Pennsylvania Liquor Control Board, boosting revenue and refining marketing strategies through advanced analytics and machine learning.
Business Intelligence
- Pioneered the integration of Marketing Mix Models at INITIATIVE, enhancing marketing strategies for 10+ client product lines
My dissertation represents a pivotal journey into combining the realms of marketing and AI to not only predict consumer behavior more accurately but also to create more personalized and effective marketing strategies.
Feel free to reach out if you're interested in data-driven marketing, analytics, or if you have a project in mind that aligns with my expertise. Let's explore how we can use data to make a difference!