Version 1.
The main theme I intend to explore with this redesign is to issue an invitation to join an expedition with a seasoned explorer.
This redesign is inspired heavily by the Swedish Style and International Style. This style of graphic design coincided with a massive surge in global travel, thanks to revolutionary shifts in technology starting in the first half of the 20th century.
Seattle’s history has close ties with Nordic tradition, and this style of graphic design is also seen by many as timeless. Compared with the sunny weather celebrated down the Pacific coast, Seattle’s weather sets a somber tone.
The design persona is a seasoned explorer. They have seen a lot, and do not seem surprised by the unexpected. They aren’t fazed by a wall of gray fog, because they have already been to the other side and back. Their calm, collected demeanor blends into the tranquility of pristine but unexuberant environments of the Pacific Northwest.
When I work on this project, I listen to the Distantly Yours v8 Moodboard playlist. When I get a chance to dig deeply enough into a design or branding project, I curate a list of tracks that encapsulate the mood or emotions I want to imbue into the design. Listening to this playlist when I work helps to anchor me after I put the project down and come back later.
Install dependencies
$ yarn installServe with hot reload at localhost:3000
$ yarn devGenerate static project
$ yarn generateFor detailed explanation on how things work, checkout the Nuxt.js docs.