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data_driven_marketing

pandas-qcut-cut
Recency, Frequency, Monetary Model with Python
How to Use RFM Segmentation For Customer Lifecycle Marketing

Data visualization

The Datasaurus Dozen - why not only statistic description


Article

日薪 2 萬背後的美麗與哀愁:我在倫敦擔任「合約制」商業分析師(上)
【力推!】《七週成為數據分析師》課程近萬字總結与分析. 你的企業營運指標設對了嗎

生命週期的相關知識

Exploit the Product Life Cycle
Break Free from the Product Life Cycle
Evolution of a Product

產品成長期的相關知識

Innovation Equity by Elie Ofek
Pipelines, Platforms, and the New Rules of Strategy

Lean Product 與 Product Market Fit

The Lean Product Playbook with Dan Olsen in Silicon Valley
The Road to a $100M Company Doesn’t Start with Product
Airbnb's Brian Chesky: If 100 People Love Your Product, That's Enough

產品擴張的方法

Five Selling Secrets of Today’s Digital B2B Leaders
Grow fast or die slow: Pivoting beyond the core

Data-informed Product Org:

How a Data Organization Evolves The Four Stages of Using Data to Manage your Startup How Airbnb Does Data Science by Jeff Feng Building an effective analytics organization Netflix: A confluence of metrics, algorithms, and experimentation | Caitlin Smallwood | WiDS 2015

資料做決策的相關知識:

Making data analytics work for you—instead of the other way around Achieving business impact with data

實驗學習(Test & Learn):

The Discipline of Business Experimentation Building a Culture of Experimentation 4 Principles for Making Experimentation Count

資料科學與機器學習在產品上的應用

Uber 的 Surge Pricing Machine Learning-Powered Search Ranking of Airbnb Experiences For Your Ears Only: Personalizing Spotify Home with Machine Learning Would You Like Fries With That? McDonald’s Already Knows the Answer


analysis methods

cohort-analysis-in-python
cohort-analysis-with-python
你的行銷漏斗(Marketing Funnel)做對了嗎?
什么是数据分析的漏斗模型?
A Beginner’s Guide to Cohort Analysis: the Most Actionable (and Underrated) Report on Google Analytic
User segmentation: A guide to understanding your customers Everything A/B Testing

指標、事件、使用者

Getting Started with Analytics on iOS #1: Events (Firecasts)
Getting Started with Analytics on iOS #2: User Properties (Firecasts)
用户标签实践:如何建立标签体系实现精准营销?
Democratizing Metric Definition and Discovery at Airbnb
Global metrics, Local metrics
Analyzing Metric Changes

SEO

ASO 優化《第一篇》App 標題 — Apptweak 免費 ASO 工具 | Jeffrey Talks

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