This document is intended to be a foundational overview of the situation and operating environment for the Walker Art Center as the institution makes plans for the next 5 years.
This document is written for the leadership of organization and the board of directors, but it should also serve as a guide for anyone - employees of the Walker, partners, artists, supporters - to the future digital plans of the Walker.
In this document, we're using the term "Digitial" to refer to a number of closely related things:
- The website for the walker
- Future "apps" and applications
- Digitized content like the Walker Reader, social content (i.e. YouTube, Medium posts, FB/Insta, )
- Digital marketing efforts (i.e. Email, social media, banners)
- Digital ticketing/purchasing
- In-gallery technology to create augmented experiences
- Digital signage, internal wayfinding
- New and emerging communication formats (i.e. AR, VR, geo-notifications, etc)
- New and emerging art formats (i.e. AI-driven artistic expression, algorythmic generative art, )
5.15.19 - Starting the document