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We performed the Difference-In-Difference analysis to check whether there is causal effect between sponsored search ads and organic clicks on Google search platform.

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Causal-Inference : ROI-measurement-on-sponsored-Ads

Question to Address: Will the organic clicks on Google search platform increase because of canceling the sponsored search ads?

Features

platform: Search platform where the ads were released
week: Ads timeline, from week1 to week 12
avg_spons: Average number of clicks on the sponsored search ads
avg_org: Average number of clicks on the Organic search

Experiment

Unit of Analysis:
Treatment:
Period of Analysis:
Possible Outcomes:
Techniques: Difference-In-Difference

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We performed the Difference-In-Difference analysis to check whether there is causal effect between sponsored search ads and organic clicks on Google search platform.

r causal-inference

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