Dibimbing Business Intelligence Bootcamp

Marketing Analysis and Segmentation

This repository contains my portfolio of business intelligence experience completed by me in Dibimbing Business Intelligence Bootcamp

Outline

A. Marketing Analysis and Segmentation - Part 01

1. Definition
2. Marketing Analytics Overview
3. Marketing Common Metrics

B. Marketing Analysis and Segmentation - Part 02

1. Customer Segmentation
2. Benefit of Customer Segmentation
3. Segmentation Using Clustering

C. Marketing Analysis and Segmentation - Part 03

1. RFM Quartile Technique

D. Marketing Analysis and Segmentation - Assignment