This is the code repository for Automating Salesforce Marketing Cloud, published by Packt.
Reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples
Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency.
This book covers the following exciting features: Understand automation to make the most of the SFMC platform Optimize ETL activities, data import integrations, data segmentations, email sends, and more Explore different ways to use scripting and API calls to increase Automation Studio efficiency Identify opportunities for automation with custom integrations and third-party solutions Optimize usage of SFMC by building on the core concepts of custom integrations and third-party tools Maximize utilization of employee skills and capabilities and reduce operational costs while increasing output
If you feel this book is for you, get your copy today!
All of the code is organized into folders. For example, Chapter02.
The code will look like the following:
<script runat="server">
Platform.Load("Core","1.1.1")
var url = https://{{et_subdomain}}.rest.marketingcloudapis.com/
email/v1/rest
var req = new Script.Util.HttpGet(url);
var resp = req.send();</script>
Following is what you need for this book: This book is for Salesforce Marketing Cloud users who want to know how to make their day to day lives more efficient and get the most out of the tool by working smarter, not harder. A solid understanding of SFMC and basic knowledge of what automation is will help you get the most out of this book.
With the following software and hardware list you can run all code files present in the book (Chapter 1-14).
| Chapter | Software required | OS required |
|---|---|---|
| 1-14 | Salesforce Marketing Cloud | Windows, Mac OS X, and Linux (Any) |
| 1-14 | AMPscript | Windows, Mac OS X, and Linux (Any) |
| 1-14 | Heroku | Windows, Mac OS X, and Linux (Any) |
We also provide a PDF file that has color images of the screenshots/diagrams used in this book. Click here to download it.
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Becoming a Salesforce Certified Technical Architect [Packt] [Amazon]
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Salesforce B2C Solution Architect's Handbook [Packt] [Amazon]
Greg Gifford , also known as Gortonington inside the Salesforce Marketing Cloud community, is a Salesforce MVP, Salesforce Marketing Champion, Trailblazer Community Group Leader, and a subject matter expert on the platform. As founder and managing director of HowToSFMC.com, Greg has made a large investment in the community and has striven to create a nurturing and learning-focused environment. Greg is also the owner and author of a blog, gortonington.com, where he posts interesting things he learns about Marketing Cloud or any other helpful tips or advice he can share. Greg is also very active on Salesforce Stack Exchange and is currently the top Marketing Cloud contributor of all time there under his alias, Gortonington. Greg is currently employed at Merkle as the director of SFMC engineering.
Jason Hanshaw is a Salesforce Marketing Cloud engineer with extensive experience in building solutions for the platform. A former web developer, he brings a background in web application development to Marketing Cloud in order to build innovative solutions that extend capabilities and meet complex needs. He is the author of the blog InvokeCreate.dev where he shares project-based examples for getting the most out of the platform. Jason is an avid contributor on Stack Exchange and within digital marketing communities, and is always seeking to grow his knowledge and share his own with others.
If you have already purchased a print or Kindle version of this book, you can get a DRM-free PDF version at no cost.
Simply click on the link to claim your free PDF.