- The company has extensive data on their customers for the duration of 2.5 years.
- One of the key pain points for marketers is to know their customers and identify their needs.
- By understanding the customer, marketers can launch a targeted marketing campaign that is tailored for specific needs
- Marketing is crucial for the growth and sustainability of retail business.
- Marketers can help build the company’s brand, engage customers, grow revenue, and increase sales.
- ORDERNUMER: Identification of order placed
- QUANTITYORDERED: Number of items ordered
- PRICEEACH: Price of each item
- SALES: Total amount of sales
- ORDERDATE: Date in which order is placed
- STATUS: Status of the order
- QTR_ID: Quarter in which order is placed
- MONTH_ID: Month in which order is placed
- YEAR_ID : Year in which order is placed
- PRODUCTLINE: Product category
- CUSTOMERNAME: Name of the customer
- PHONE: Phone number
- ADDRESSLINE1: Address to be shipped
- ADDRESSLINE2: Address to be shipped
- CITY: City in which customer resides
- STATE: State in which customer resides
- POSTALCODE: Postal code in which customer resides
- COUNTRY: Country in which customer resides
- TERRITORY: Territory in which customer resides
- DEALSIZE: Size of the order
- CONTACTFIRST NAME: Contact person’s first name
- CONTACTLAST NAME: Contact person’s last name
- Data Source : https://www.kaggle.com/kyanyoga/sample-sales-data