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Decision Tree

Assignment

About the data: Let’s consider a Company dataset with around 10 variables and 400 records. The attributes are as follows:

  • Sales -- Unit sales (in thousands) at each location
  • Competitor Price -- Price charged by competitor at each location
  • Income -- Community income level (in thousands of dollars)
  • Advertising -- Local advertising budget for company at each location (in thousands of dollars)
  • Population -- Population size in region (in thousands)
  • Price -- Price company charges for car seats at each site
  • Shelf Location at stores -- A factor with levels Bad, Good and Medium indicating the quality of the shelving location for the car seats at each site
  • Age -- Average age of the local population
  • Education -- Education level at each location
  • Urban -- A factor with levels No and Yes to indicate whether the store is in an urban or rural location
  • US -- A factor with levels No and Yes to indicate whether the store is in the US or not

The company dataset looks like this:

Problem Statement: A cloth manufacturing company is interested to know about the segment or attributes causes high sale. Approach - A decision tree can be built with target variable Sale (we will first convert it in categorical variable) & all other variable will be independent in the analysis.