Yulu, India's pioneering micro-mobility service provider, has embarked on a mission to revolutionize daily commutes by offering unique, sustainable transportation solutions. However, recent revenue setbacks have prompted Yulu to seek the expertise of a consulting company to delve into the factors influencing the demand for their shared electric cycles, specifically in the Indian market. India's leading micromobility platform, transforming urban commutes. Founded in 2017, Yulu isn't just about rides, it's about a sustainable future.
🌐 Website : www.yulu.bike
The Yulu Way:
- E-scooters and e-bikes: Ditch cars, hail a Yulu! These dockless rides, accessed through a slick app, are scattered across Bengaluru, Mumbai, Delhi, and more.
- Convenience reigns: Find, unlock, and park your Yulu anywhere within designated zones. No docking dramas, just hop on and off!
- Green warriors: Every Yulu ride cuts traffic congestion and carbon emissions, breathing new life into city air.
Impact beyond rides:
- Over 25,000 Yulu scoots and millions of happy riders: More than just a fun ride, Yulu is a movement.
- Boosting the local economy: Yulu creates jobs, supports businesses, and revitalizes cityscapes.
- Yulu Wynn: Introducing India's first truly keyless electric scooter, offering personal e-mobility options.
Yulu's not just a company; it's a vision:
A vision of urban streets buzzing with eco-friendly rides, a vision of cleaner air, and a vision of a future where getting around is effortless and green. So, next time you're in an Indian city, ditch the cab, skip the bus, and Yulu your way to a better future.
In a nutshell:
Yulu = Green Mobility. Indian cities = Grateful (and scooting!).
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From Yulu's Perspective:
- Strategic Expansion: Yulu's decision to enter the Indian market is a strategic move to expand its global footprint. Understanding the demand factors in this new market is essential to tailor their services and strategies accordingly.
- Revenue Recovery: Yulu's recent revenue decline is a pressing concern. By analyzing the factors affecting demand for shared electric cycles in the Indian market, they can make informed adjustments to regain profitability.
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From Learners' Perspective:
- Real-World Problem-Solving: It presents an opportunity to apply machine learning and data analysis techniques to address a real-world business problem.
- Market Insights: Analyzing factors affecting demand in the Indian market equips learners with market research skills. This knowledge is transferable to various industries.
- Consulting Skills: Learners can develop their ability to act as consultants, providing data-driven insights to organizations
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Which variables are significant in predicting the demand for shared electric cycles in the Indian market ?
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How well those variables describe the electric cycle demands.
- Column Profiling:
| Feature | Description |
|---|---|
| datetime | datetime |
| season | season (1: spring, 2: summer, 3: fall, 4: winter) |
| holiday | whether day is a holiday or not (extracted from http://dchr.dc.gov/page/holiday-schedule) |
| workingday | if day is neither weekend nor holiday is 1, otherwise is 0. |
| temp | temperature in Celsius |
| atemp | feeling temperature in Celsius |
| humidity | humidity |
| windspeed | wind speed |
| casual | count of casual users |
| registered | count of registered users |
| count - Total_riders | count of total rental bikes including both casual and registered |
- weather
| Category | Details |
|---|---|
| 1 | Clear, Few clouds, partly cloudy, partly cloudy |
| 2 | Mist + Cloudy, Mist + Broken clouds, Mist + Few clouds, Mist |
| 3 | Light Snow, Light Rain + Thunderstorm + Scattered clouds, Light Rain + Scattered clouds |
| 4 | Heavy Rain + Ice Pallets + Thunderstorm + Mist, Snow + Fog |
- You can access the complete Case python file here - Python
- You can access the complete Casestudy in pdf format here - Report