Smart Holistic+ Google Ad Manager Setup Tool

Automatically setup and update your Line Items on GAM for Smart Holistic+

Overview

When setting up Smart Holistic+, your ad ops team would have to create hundreds of line items in GAM.

This tool automates setup for GAM.

Getting Started

Creating Google Credentials

You will need credentials to access your GAM account programmatically. This summarizes steps from DFP docs and the GAM PHP library auth guide.

1. If you haven't yet, sign up for a GAM account.
2. Create Google developer credentials
   • Go to the Google Developers Console Credentials page.
   • On the Credentials page, select Create credentials, then select Service account key.
   • Select New service account, and select JSON key type. You can leave the role blank.
   • Click Create to download a file containing a .json private key.
3. Enable API access to DFP
   • Sign into your DFP account. You must have admin rights.
   • In the Admin section, select Global settings
   • Ensure that API access is enabled.
   • Click the Add a service account user button.
     • Use the service account email for the Google developer credentials you created above.
     • Set the role to "Trafficker".
     • Click Save.

Setting Up

1. Clone this repository.
2. Include the library via Composer: `$ composer require googleads/googleads-php-lib
3. Rename key
   • Rename the Google credentials key you previously downloaded ([something].json) to googleServiceAccount.json and move it to the project root folder
4. Make a copy of adsapi_php.ini and save it into the project root folder.
5. In adsapi_php.ini, set the required fields:
   • application_name is the name of the application you used to get your Google developer credentials
   • network_code is your GAM network number; e.g., for https://www.google.com/dfp/12398712#delivery, the network code is 12398712.
   • jsonKeyFilePathis the path to your JSON key file
   • scopes is "https://www.googleapis.com/auth/dfp"
   • impersonatedEmail is the email account of the user you want to impersonate as, if any (something like user@app.iam.gserviceaccount.com)

Verifying Setup

Let's try it out! From the top level directory, run

php script/connexionTest.php

and you should whether the connexion is OK or not

Creating Line Items

Modify the following settings in script/smartGamSetup.php

• Currency is the AdServer Currency (USD, EUR...)
• NetworkId according to your networkId

Then, from the root of the repository, run:

php script/smartGamSetup.php

You should be all set! Review your order, line items, and creatives to make sure they are correct. Then, approve the order in GAM.