Globox AB testing Master School

  GloBox is an online marketplace that specializes in sourcing unique and high-quality products
  from around the world.
  Primarily known amongst its customer base for boutique fashion items and high-end decor products.
  However, their food and drink offerings have grown tremendously in the last few months, 
  and the company wants to bring awareness to this product category to increase revenue.

The project features three stages:

 1. Extraction of user-level aggregated dataset using SQL. 
 2. Analyzing the A/B test results using statistical methods in spreadsheets
   and visualizations in Tableau. 
 3. Written report of the A/B test results.

Table of Contents

1. Globox_AB_Testing.pdf - project overview.
2. Globox_AB_Testing.docx - Globox A/B testing data analysis written_report.
3. Globox AB Testing slides - slides for a video presentation relaying the results.
4. Globox_script.sql - SQL script used to extract data for analysis for current project.

Links to Spreadsheets:

1. Globox AB statistical Analysis

2. Checking Novelty Effect

Links to Tableau Dashboard:

Dashboard I

Dashboard II