Skip to content
Edward Smith edited this page Mar 21, 2017 · 15 revisions

What are Branch Deep Links?

Branch deep links provide deferred and contextual mobile deep linking.

A deferred deep link is a URL-type link that has an end goal -- like opening a specific view in an app -- but may require intermediate steps before reaching that goal. The intermediate steps might be steps like directing a user to download the app from the app store first, or viewing an informational or marketing web page, before opening the linked view in the app.

Branch links helps mobile apps grow with smart deep links. Links that power referral systems, links that are shared through email or SMS, or links with app invites.

Branch links retain full attribution and analytics through each stage of a link's lifecycle.

Learn more about how to use deferred deep links at Branch.io

What Does the Branch SDK Do?

The Branch SDK is a small shim that helps your app handle deferred deep links.

More specifically, the SDK helps coordinate the interaction between your deep links, the Branch back-end ecosystem of link tools, and your app.