In December 2017 Daniel Wainwright reported that the price of the average bottle of gin has risen by about a quarter in the past five years, with the accompanying tonic water also rising. The story was based on historical price data obtained from the price monitoring service MySupermarket, which was then adjusted for inflation. The Wine and Spirits Trade Association were approached for a comment, and sent a press release which contained further figures on the gin industry.
Dan also spoke to distillers and Vhari Russell of the Food Marketing Expert, and visited The Gin Vault in Birmingham to speak to staff and customers about changes in the gin market.
- Spreadsheet: Drink prices 2012-2017, adjusted for inflation, with differences
- Press release: Gin sales are up as drinkers vote it their favourite spirit tipple (Wine and Spirits Trade Association)
- Multiple bar chart: How much drinks prices have changed - 2017 vs 2012
- Infographic: Festive spirit - stats on gin sales in the UK