The retail store would like/ aim of this project is to understand the customer behavior, purchasing patterns, categories customers are buying to extract valuable insights and answer various business related questions. This project provides valuable insights for the retail store,including information about the most frequent transaction channel, city with maximum customers, maximum quantity product ordered percentage of sales and returns by product sub-category and many more. The results can identify customer preferences and trends, help retain the customers by improving their shopping experience.
The data set comprises of 3 tables.
- Customer: Customer demographics
- Transactions: Customer transaction details
- Product category: Product category and sub-category information
The following diagram explains the relationship between the tables.
