As a UI/UX Designer for the Glacial Journeys project, I was responsible for the end-to-end design process, from initial research and analysis to the creation of high-fidelity wireframes. This role required a deep understanding of user needs and behaviors in the context of winter sports travel, as well as the ability to translate insights into intuitive and visually appealing user interfaces.
- Conducted thorough user research to understand the needs and pain points of winter sports enthusiasts.
- Analyzed competitors' websites and identified opportunities for improvement.
- Defined target audience segments and developed detailed user personas to represent different user demographics.
- Created empathy maps to gain deeper insights into users' thoughts, feelings, and behaviors.
- Mapped out user journeys to identify key touchpoints and pain points in the user experience.
- Designed a comprehensive information architecture to organize content navigation.
- Developed low-fidelity wireframes to outline the basic layout and structure of the website.
- Iteratively refined wireframes to create high-fidelity prototypes.