- Funnel charts are often used to represent data in different stages of a business process.
- It’s an important mechanism in Business Intelligence to identify potential problem areas of a process.
- For example, it’s used to observe the revenue or loss in a sales process for each stage.
- A funnel chart has multiple phases and values associated with them.
- Here is a table that represents a user flow funnel for a app.
- The column named 'Values' represents the total number of users at that Phase.
phases |
values |
|---|---|
| Impressions | 1000000 |
| Clicks | 500000 |
| Downloads | 100000 |
| Purchase | 10000 |
