Ads.txt Plus

Ads.txt Plus

Ads.txt Plus is the perfect compliment to ads.txt for those publishers who need additional features, want to run ads.txt on mobile, and want to receive adChain powered brand advertising campaigns.

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Ads.txt Plus (powered by adChain) enables publishers to do the following:

1. Automatically publish a distributed list of sellers (DLS) txt records to subscribers

Ads.txt Plus eliminates the need for programmatic buyers to develop and run a web crawler by using an “ads.txt aware” smart contract. A DSP only needs to hit a provided API endpoint to retrieve Publishers' DLS record, all with no costs associated. Given blockchain is a universal data set that is always up-to-date, participants can listen to events and receive pro-active push updates that occur immediately when changes are made by publishers to ads.txt records stored in the ads.txt smart contract.

2. Ads.txt Plus supports mobile web and mobile app

Ads.txt Plus enables publishers to easily manage their supply chains for mobile web and native app properties.

3. Provides publishers with a private listing of resellers

Ads.txt Plus provides a highly secure, encrypted environment that gives the publisher control over their level of disclosure, while still allowing programmatic buyers to access and target campaigns using this information.

4. Eliminates web server access

Ads.txt Plus provides an online portal for updating the DLS record, thereby removing the need for ad operations personnel to need web server access for updating the resellers record.

5. Accept More Advertising dollars

Advertisers are demanding transparency and verification. As a result, brands are starting to ask to run campaigns on publishers that are adChain certified, given the full true transparency and verified bid-stream adChain provides. Publishers using ads.txt Plus will be able to take advantage of these ad campaigns instantly by making their inventory discoverable by premium brand campaigns.