EDA - Product Sales Strategy A/B Testing

It was a project given to me in DataCamp Professional certification exam. I completed it using python libraries and my knowledge of Data Analysis.

Project Description

This project analyzes sales data for a new line of office stationery using three sales strategies: targeted email, phone calls, and a combination. The dataset comprises 15,000 entries with 8 columns. The objective is to identify the most effective approach and offer recommendations to the sales team.

Analysis Highlights:

• Data validation
• Exploratory analysis
• Metric definition for success monitoring

Findings:

• Customer behavior insights
• Revenue distribution analysis
• Sales method differences

Recommendations:

Based on data-derived insights to optimize the sales approach for the new product line.

Presentation: Certification - Data Analyst Professional - Product Sales.pptx