digital marketing apps
Notes from Chicago Booth
-- 1
Buyer DMP Model POEM Marketing Model 3C Framework for Digital Marketing Search and Content Marketing SEO and paid search
-- 2
Leveraging data Effects of digital marketing
Marketing on Mobile
Social Media Marketing Network Effects Viral Content - contributing factors Viral marketing strategy Social media marketing plan
-- 3
Digital-Local Marketing Geo-location of digital content Local digital offers and promotions -- value to merchant and ROI Mobile geo-location
Omni-channel Marketing
- omni / multi-channel buyer merging online and mobile with physical showroom and web room Omni-channel marketing: a holistic view
Pradeep K. Chintagunta Lil Mohan
-- STRATEGIC MARKETING MANAGEMENT -- 3-C Framework Customer and competitor analysis Analyzing consumer research data Break-even analysis Strategic decision making Analytical methods in consumer measurement (incluing perceputal mapping and conjoint analysis) Tools Analytical approaches to pricing
Strategies for High-Tech Markets Technology Adoption Life Cycle (TALC) Strategy and segmentation implications The four cultures of TALC Partnering priorities Market value chains
Sanjay k. Dhar Ann L. Mcgill