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Foundations of Marketing Analytics - ESSEC Business school via Coursera.org. Customer segmentation and clustering

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Marketing Analytics with R

Foundations of Marketing Analytics - ESSEC via Coursera.org

  • Module 1 : Statistical segmentation
    • Problem Set 1
  • Module 2 : Managerial segmentation
    • Problem Set 2
  • Module 3 : Targeting and scoring models
    • Problem Set 3
  • Module 4 : Customer lifetime value
    • Problem Set 4

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Foundations of Marketing Analytics - ESSEC Business school via Coursera.org. Customer segmentation and clustering

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ggplot2 r scoring data-analysis segmentation hierarchical-clustering targeting

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