A/B Testing Webpages for Online Remittances

A/B testing for a online remittances' website and modeled different profit scenarios based on Click Through Rate and Conversion

Overview

Languages: Python 3
Source: transfergo_splittest.csv
Time period: Confidential
Time of analysis: Confidential
Packages used: pandas, numpy and matplotlib

Data Extract (data_extract.py)

Spliting the data set into version A and version B with the respective visits and orders data

Data Analysis (data_analysis.py)

Provides code to conduct hypothesis testing to meausre whether there is a statistically significant differenece in between Website A and Website B in driving sales converstion

Exploratory Data Analysis (eda.py)

Code used to create a two-axis bar and line graph to depict the visits and conversation rates between the 2 website designs over the 2-week period