“Midbound” is that special place where inbound marketing meets outbound sales. It is most applicable to B2B companies who generate a lot of great content, which in turn, generates a lot of top-of-the-funnel leads. Those leads aren’t exactly inbound as they are barely considered leads, but they are within your sphere of influence. It’s why we call them midbound leads (should they be called prospects or leads?)
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Connect with the right prospects, at the right time
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Connect with the right prospects, at the right time
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