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Overview:

The Madman (Media Ads Manager) enables you to advertise video contents with video ads.

The library is designed to

• retrieve ads from VAST-compliant ad servers
• help handle ad playback
• collect and report metrics back to ad servers.

Why Madman ?

Madman supports:

• Customisable UI Layer

  • change skip ad UI
  • change learn more UI
  • change "Ad starting in.." UI
  • custom UI layer

• Ad starting countdown timer saying ad starting in 5,4 etc

• Performance Improvements (IMA uses WebView to load ads which is not performant)

  • Initial numbers have shown madman is ~1s faster in loading pre-roll ads

• Change backoff strategy for network layer

• Change AdBreak finder strategy: It is used to determine which ad break to play given the current position of the player.

Documents:

• High Level Architecture

• Low Level Architecture

• Component Level:

  • Madman

  • AdManager

  • AdLoader

  • AdRenderer

  • Network Layer

  • Parser and Validator