- Andrew S.
- Mijbel
- Mitch
- Skip
A new falafel stand company with big ambitions and a lot of marketing dollars to spend wants to make a big first impression on the New York city street food scene. They're hiring us to help them make strategic use of NY MTA data, in order to:
- place ads by location, not to exceed 5, such that the number of potential falafel-buyers who see their ads is maximized, and
- use data to provide clever, attention-grabbing ad content for the placements
As an imagined example, we may use in-out turnstile data to find a station that is highly traveled, and suggest the creation a billboard ad that displays inside the subway station walls, addressing viewers with an interesting descriptive statistic: "You're going to spend an average of 3.7 minutes standing and waiting for this train. Conveniently, that's about how long it takes it eat this hot, delicious falafel."
Data:
- MTA Data (Google it!)
- Additional data sources welcome!
Skills:
python and pandas visualizations via Matplotlib & seaborn
Analysis:
Exploratory Data Analysis
Deliverable/communication:
Group presentation (4-5 people per) slide presentation visual and oral communication in group presentations organized project repository