This is an example project in the field of Marketing Analytics. This project analyzes data from a 2016 survey by Chipotle which focuses on understanding customers' attitudes towards Chipotle. This project effectively utilizes market segmentation, targeting, and positioning (STP) in order to persuade sporadic customers to become consistent Chipotle diners and to cultivate a new life-long loyal customer base.
dusenburyholly/Marketing_Analytics_Example_Project
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This is an example project in the field of Marketing Analytics which uses STP methodology to better understand Chipotle customers and build an effective marketing strategy.
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