Analyze AB Test Results

By Ramy Gendy

A/B tests are very commonly performed by data analysts and data scientists.

For this project, the results of an A/B test run by an e-commerce website.

• The company has developed a new web page in order to try and increase the number of users who "convert," meaning the number of users who decide to pay for the company's product.

My goal in this notebook is to help the company understand if they should implement the new page, keep the old page, or perhaps run the experiment longer to make their decision.

NoteBook Content

Part I - Probability

Part II - A/B Test

Part III - A regression approach