BERT4ClickPath is a Python library that has emerged out of the various models I have built around online shopping use cases. It implements a configurable Transformer-based model for click-path data and can be easily configured and trained for a wide range of tasks. The following are some examples:
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Product recommendation (See BERT4Rec implementation below)
- Given a sequence of items, the model can learn to recommend related products to the user.
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Predicting return of purchased products
- In this setup, the model can predict whether purchased products will be returned, given the user's behaviour during the online shopping session.
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Predicting purchase intention
- The model can also be configured to predict whether an ongoing online shopping session will result in a purchase.
The architecture and implementation of the model is inspired by BERT, the pioneer NLP model.
In its simplest configuration, the model takes in a sequence of items that the user has interacted with (e.g. clicked on) as its input. An additional "Head Unit" can be used to further process the output of the Transformer for the specific task at hand.
This architecture facilitates transfer learning from one task to another. Once the model is trained for, say recommendation, it can be easily fine-tuned to perform another task on the same set of products.
Alternatively, it can also accept multiple variables per sequence. For example, the click-path data might consist of (action, item) pairs, such as ("view", "gloves") or ("size change", "shoe"). In this case, it learns representations (embeddings) of both actions and items resulting in a richer model of user behaviour.
To demonstrate the flexibility of BERT4ClickPath, I provide a demonstration of how it can be configured to create
BERT4Rec (Fei Sun et. al., 2019) for sequential recommendation. This is implemented under examples and tested on
Amazon Beauty data.
Following ideas from the NLP literature, and BERT in particular, the model is trained using the Cloze task (aka Masked Language Model). More specifically a random subset of each sequence is masked and the task is to predict what those items were. This results in a model of user's sequential behaviour given the context of a particular session and enables it to make next item recommendations.