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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8">
<meta content="IE=edge" http-equiv="X-UA-Compatible">
<meta content="width=device-width, initial-scale=1" name="viewport">
<meta content="" name="description">
<meta content="" name="author">
<title>Yang Chen</title>
<!-- Bootstrap Core CSS -->
<!-- Latest compiled and minified CSS -->
<link rel="stylesheet" href="https://maxcdn.bootstrapcdn.com/bootstrap/3.3.7/css/bootstrap.min.css" integrity="sha384-BVYiiSIFeK1dGmJRAkycuHAHRg32OmUcww7on3RYdg4Va+PmSTsz/K68vbdEjh4u" crossorigin="anonymous">
<link href="css/main.css" rel="stylesheet">
<link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png">
<link rel="icon" type="image/png" sizes="96x96" href="/favicon-96x96.png">
<link rel="icon" type="image/png" sizes="16x16" href="/favicon-16x16.png">
<link href="/favicon.ico" rel="shortcut icon" type="image/x-icon">
<link href="/favicon.ico" rel="icon" type="image/x-icon">
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<!--[if lt IE 9]>
<script src="https://oss.maxcdn.com/libs/html5shiv/3.7.0/html5shiv.js"></script>
<script src="https://oss.maxcdn.com/libs/respond.js/1.4.2/respond.min.js"></script>
<![endif]-->
</head>
<body>
<div class="container">
<!-- Page Heading -->
<div class="row" id="top">
<!-- Nav tabs -->
<ul class="nav nav-tabs nav-justified" id="navbar">
<li class="active logo_nav">
<a class="logo" data-toggle="tab" href="#home">
<span>
<div class="titleCircle">
<h1 id="name">YC</h1>
</div>
</span>
</a>
</li>
<li id="spacing"></li>
<li>
<a data-toggle="tab" href="#about">About</a>
</li>
<li>
<a data-toggle="tab" href="#works">Work</a>
</li>
<!--<li>
<a data-toggle="tab" href="#art">Art</a>
</li>-->
<li>
<a data-toggle="tab" href="#music">Music</a>
</li>
<li>
<a href="https://medium.com/@yangchen/" target="_blank">Medium</a>
</li>
<!--<li>
<a data-toggle="tab" href="#readings">Readings</a>
</li>-->
<!--<li>
<a href="https://www.dropbox.com/s/7zevqhysft5aqi9/Yang_Chen_Resume.pdf?raw=1" target="_blank">Resume<i class="fa fa-external-link" aria-hidden="true"></i></a>
</li>-->
</ul>
</div>
<div class="tab-content">
<div class="tab-pane fade in active" id="home">
<div class="row" id="intro">
<div class="col-md-6">
<h1 id="title_name">Yang Chen</h1>
<h4 id="title">Product Designer, Engineer, A Cappella Nerd</h4>
<br>
<p id="header">Hi there! I'm Yang.
<br><br>
I'm a product designer (and occasional developer) looking to make meaningful, positive impact through holistic and empathetic design. Check out some of my <a data-toggle="tab" href="#works">past projects</a>, and my <a href="https://www.dropbox.com/s/2jjlo63t3pjwbgg/Yang_Chen_Resume_2018.pdf?raw=1" id="toplink" target="_blank">resume.</a>
<br>
<br>Thanks for visiting, and have a super day!
<br>
</p>
</div>
<div class="col-md-6-right" id="home_image">
</div>
</div>
<!-- /.row -->
</div>
<div class="tab-pane fade" id="about">
<div class="row">
<div class="col-md-5">
<p id="header">I recently graduated on the Dean's Honors List with a major in <a href="https://uwaterloo.ca/systems-design-engineering/about-systems-design-engineering/what-systems-design-engineering" id="toplink" target="_blank">Systems Design Engineering</a> and a minor in music at the University of Waterloo.
<br><br>
I'm passionate about helping people by creating value and empowerment through design, particularly with user research, and a focus on information architecture.
<br><br>
In my spare time, I arrange and sing complex 10-part vocal harmonies as the musical director of my (recently award-winning!) a cappella group <a href="https://www.facebook.com/infullcolouracappella/" id="toplink" target="_blank">In Full Colour</a>, obsess over maps, and <a href="https://www.youtube.com/watch?v=WXHh_wadqPw" id="toplink" target="_blank">throw stones at houses</a> (only in the Winter, though).<br><br>
Connect with me: <a href="http://www.twitter.com/yang_chen1" id="toplink" target='_blank'>Twitter</a>, <a href="https://www.linkedin.com/in/yangc1" id="toplink" target='_blank'>LinkedIn</a>, <a href="https://www.github.com/yangchen1" id="toplink" target='_blank'>GitHub</a>, <a href="mailto: yang.chen.1@uwaterloo.ca">E-Mail</a>
<br>
</p>
</div>
<div class="col-md-7">
<img class="img-responsive img-project" src="img/Yang_Singing_Edit.png">
</div>
</div>
<!-- /.row -->
</div>
<div class="tab-pane fade" id="works">
<!-- Shopify -->
<div class="row">
<div class="col-md-7">
<a data-toggle="tab" onclick="$('html, body').animate({scrollTop: $('#top').offset().top}, 600);" href="#shopify"><img alt="" class="img-responsive home-image" src="img/polaris_home_search.png"></a>
</div>
<div class="col-md-5">
<h3>Global Search for Polaris @ Shopify</h3>
<h5 class="project_st">Interaction Design, Visual Design, UX Research</h5>
<p class="project_description">Contextualized, designed, and launched responsive global search for Shopify's design system.</p>
<a class="link-primary" onclick="$('html, body').animate({scrollTop: $('#top').offset().top}, 600);" data-toggle="tab" href="#shopify">View <span class="glyphicon glyphicon-chevron-right"></span></a>
</div>
</div>
<hr>
<!-- Sony -->
<div class="row">
<div class="col-md-7">
<a data-toggle="tab" onclick="$('html, body').animate({scrollTop: $('#top').offset().top}, 600);" href="#sony"><img alt="" class="img-responsive home-image" src="img/Wordle.jpg"></a>
</div>
<div class="col-md-5">
<h3>Online PlayStation Store @ Sony</h3>
<h5 class="project_st">Interaction Design, Mobile Design, UX Research</h5>
<p class="project_descr">Re-designed the online shopping experience for PlayStation Store users on mobile.</p>
<a class="link-primary" onclick="$('html, body').animate({scrollTop: $('#top').offset().top}, 600);" data-toggle="tab" href="#sony">View <span class="glyphicon glyphicon-chevron-right"></span></a>
</div>
</div>
<hr>
<!-- Pendance -->
<!--
<div class="row">
<div class="col-md-7">
<a data-toggle="tab" onclick="$('html, body').animate({scrollTop: $('#top').offset().top}, 600);" href="#pendance"><img alt="" class="img-responsive home-image" src="img/Pendance_Cover.jpg"></a>
</div>
<div class="col-md-5">
<h3>Pendance - Women's Safety Device</h3>
<h5>Class Project</h5>
<p>Designing a women's safety device with X-Prize Design prompt. Performed user research and interviews, created companion mobile app prototype through wireframing and user testing.</p>
<a class="link-primary" onclick="$('html, body').animate({scrollTop: $('#top').offset().top}, 600);" data-toggle="tab" href="#pendance">View case study <span class="glyphicon glyphicon-arrow-right"></span></a>
</div>
</div>
<hr>-->
<!-- Boltmade Card Sorting -->
<div class="row">
<div class="col-md-7">
<a data-toggle="tab" href="#boltmade_cardsorting"><img alt="" class="img-responsive home-image" src="img/boltmade-session-banner.png"></a>
</div>
<div class="col-md-5">
<h3>UX Research Workshop @ Boltmade</h3>
<h5 class="project_st">UX Research, Public Speaking</h5>
<p class="project_descr">Designed and delivered a public workshop on card sorting and its use as an effective UX research tool.</p>
<a class="link-primary" onclick="$('html, body').animate({scrollTop: $('#top').offset().top}, 600);" data-toggle="tab" href="#boltmade_cardsorting">View <span class="glyphicon glyphicon-chevron-right"></span></a>
</div>
</div>
<hr>
<!-- Judio -->
<div class="row">
<div class="col-md-7">
<a data-toggle="tab" onclick="$('html, body').animate({scrollTop: $('#top').offset().top}, 600);" href="#judio"><img alt="" class="img-responsive home-image" src="img/judio.png"></a>
</div>
<div class="col-md-5">
<h3>Judio Music App</h3>
<h5 class="project_st">Native Android, iOS Development</h5>
<p class="project_descr">Coded iOS app to allow for collaborative, long-distance, music-making.</p>
<a class="link-primary" onclick="$('html, body').animate({scrollTop: $('#top').offset().top}, 600);" data-toggle="tab" href="#judio">View <span class="glyphicon glyphicon-chevron-right"></span></a>
</div>
</div>
<!-- RED Lab -->
<!-- <div class="row">
<div class="col-md-7">
<a data-toggle="tab" onclick="$('html, body').animate({scrollTop: $('#top').offset().top}, 600);" href="#redlab"><img alt="" class="img-responsive home-image" src="img/REDLab_Whiteboard.png"></a>
</div>
<div class="col-md-5">
<h3>Rapid Prototyping for Consumer Banking</h3>
<h5>Manulife RED Lab</h5>
<p>Ideated and pitched potential products at Manulife innovation lab to improve consumer facing banking services via front-end & mobile prototype development and design.</p>
<a class="btn btn-primary" onclick="$('html, body').animate({scrollTop: $('#top').offset().top}, 600);" data-toggle="tab" href="#redlab">View <span class=
"glyphicon glyphicon-chevron-right"></span></a>
</div>
</div>
<hr>-->
<!-- CanACC -->
<!-- <div class="row">
<div class="col-md-7">
<a data-toggle="tab" onclick="$('html, body').animate({scrollTop: $('#top').offset().top}, 600);" href="#canacc"><img alt="" class="img-responsive home-image" src="img/CanACC_Buttons.jpg"></a>
</div>
<div class="col-md-5">
<h3>Canadian A Cappella Conference (CanACC)</h3>
<h5>Personal Project</h5>
<p>Co-founded and co-chaired first-ever CanACC event. Outside of designing attendee experience, I also did the logo design.</p>
<a class="btn btn-primary" onclick="$('html, body').animate({scrollTop: $('#top').offset().top}, 600);" data-toggle="tab" href="#canacc">View <span class=
"glyphicon glyphicon-chevron-right"></span></a>
</div>
</div>
<hr>-->
<!-- Farmtable -->
<!--<div class="row">
<div class="col-md-7">
<a data-toggle="tab" onclick="$('html, body').animate({scrollTop: $('#top').offset().top}, 600);" href="#farmtable"><img alt="" class="img-responsive home-image" src="img/FarmTable.jpg"></a>
</div>
<div class="col-md-5">
<h3>FarmTable</h3>
<h5>Personal Project</h5>
<p>Providing a online platform for farmers to sell and deliver produce directly to restaurants. Did rapid prototyping.</p>
<a class="btn btn-primary" onclick="$('html, body').animate({scrollTop: $('#top').offset().top}, 600);" data-toggle="tab" href="#farmtable">View <span class=
"glyphicon glyphicon-chevron-right"></span></a>
</div>
</div>-->
</div>
<div class="tab-pane fade" id="projects">
<div class="row">
<div class="col-sm-5">
<h3 id="projectTitle">The Committee</h3>
<p id="description">Personal Project. Under construction.
<br>
<br> Website for my a cappella group.
<br>
<br> Tools used: HTML/CSS/JS. Bootstrap.</p>
<a class="btn btn-primary" href="http://thecommittee.me" target="_blank">View Project <span class="glyphicon glyphicon-chevron-right"></span><span class=
"glyphicon glyphicon-chevron-right"></span></a>
</div>
<div class="col-sm-7">
<a href="http://thecommittee.me"><img alt="" class="img-responsive" src="img/TheCommittee.png"></a>
</div>
</div>
<hr>
<div class="row">
<div class="col-xs-5">
<h3 id="projectTitle">Personal Website</h3>
<p id="description">Personal Project. Under construction.
<br>
<br> Personal website as a portfolio. Coded from scratch using Bootstrap.
<br>
<br> Tools used: HTML/CSS/JS. Bootstrap.</p>
</div>
<div class="col-md-7"><img alt="" class="img-responsive" src="img/YC.png">
</div>
</div>
<!-- /.row -->
</div>
<div class="tab-pane fade" id="art">
<div class="row">
<div class="col-md-5">
<h3 id="projectTitle">Sketches</h3>
<p id="description">Various sketches.
<br>
<br> Tools used: Pencil and Ink Pen.</p>
</div>
<div class="col-md-7">
<div class="row">
<div class="col-sm-6"><img class="img-responsive" src="img/1.jpg">
</div>
<div class="col-sm-6"><img class="img-responsive" src="img/2.jpg">
</div>
</div>
<br>
<div class="row">
<div class="col-sm-6"><img class="img-responsive" src="img/3.jpg">
</div>
<div class="col-sm-6"><img class="img-responsive" src="img/4.jpg">
</div>
</div>
</div>
</div>
</div>
<div class="tab-pane fade" id="readings">
<div class="row">
<div class="col-md-8 center">
<p>I come across interesting websites, articles, and videos about design/UX from time to time. Other than everything by <a class="paragraph_link" href="https://medium.com/@joulee" target="_blank">Julie Zhuo</a> (who I look up to a lot), here are some of my favourites:
<p>
<br>
<h4 id="projectTitle">7 Things Every Designer Needs to Know about
Accessibility</h4>
<h5>Jesse Hausler</h5>
<p id="description"><a href="https://medium.com/salesforce-ux/7-things-every-designer-needs-to-know-about-accessibility-64f105f0881b" target="_blank">
https://medium.com/salesforce-ux/7-things-every-designer-needs-to-know-about-accessibility-64f105f0881b</a>
</p>
<br>
<br>
<h4 id="linkTitle">Introducing: U.S. Web Design Standards</h4>
<h5>Mollie Ruskin</h5>
<p id="description"><a href="https://medium.com/@USDigitalService/introducing-u-s-web-design-standards-aff21383afd6" target="_blank">
https://medium.com/@USDigitalService/introducing-u-s-web-design-standards-aff21383afd6</a>
</p>
<br>
<br>
<h4 id="projectTitle">Field Research at Uber</h4>
<h5>Grace Vorreuter, Amy Chong, Alisa Weinstein</h5>
<p id="description"><a href="https://medium.com/uber-design/field-research-at-uber-297a46892843" target="_blank">
https://medium.com/uber-design/field-research-at-uber-297a46892843</a>
</p>
<br>
<br>
<h4 id="projectTitle">UserOnboard Teardowns</h4>
<h5>Samuel Hulick</h5>
<p id="description"><a href="https://www.useronboard.com/" target="_blank">https://www.useronboard.com/</a>
</p>
<br>
<br>
<h4 id="projectTitle">My Two Years as an Anthropologist on the
Photoshop Team</h4>
<h5>Charles Pearson</h5>
<p id="description"><a href="https://medium.com/startup-study-group/my-two-years-as-an-anthropologist-on-the-photoshop-team-e700acb7d3d5" target="_blank">
https://medium.com/startup-study-group/my-two-years-as-an-anthropologist-on-the-photoshop-team-e700acb7d3d5</a>
</p>
<br>
<br>
<h4 id="projectTitle">8 Cities That Show What the Future Will Look
Like</h4>
<h5>Wired Magazine</h5>
<p id="description"><a href="http://www.wired.com/2015/09/design-issue-future-of-cities/" target="_blank">http://www.wired.com/2015/09/design-issue-future-of-cities/</a>
</p>
<br>
<br>
<h4 id="projectTitle">10 Designs Fighting The Devastating Effects
of Climate Change</h4>
<h5>Laura Feinstein</h5>
<p id="description"><a href="http://magazine.good.is/articles/10-designs-climate-change/" target="_blank">http://magazine.good.is/articles/10-designs-climate-change</a>
</p>
<br>
<br>
<h4 id="projectTitle">Facebook Slows the Internet for Staffers on
’2G Tuesdays’</h4>
<h5>Georgia Wells</h5>
<p id="description"><a href="http://blogs.wsj.com/digits/2015/10/27/facebook-slows-the-internet-for-staffers-on-2g-tuesdays/" target="_blank">
http://blogs.wsj.com/digits/2015/10/27/facebook-slows-the-internet-for-staffers-on-2g-tuesdays/</a>
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<br>
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<h4 id="projectTitle">The Psychologist’s View of UX Design</h4>
<h5>Susan Weinschenk, Ph.D.</h5>
<p id="description"><a href="https://uxmag.com/articles/the-psychologists-view-of-ux-design" target="_blank">https://uxmag.com/articles/the-psychologists-view-of-ux-design</a>
</p>
<br>
<br>
<h4 id="projectTitle">Why designers can’t stop reinventing the
subway map</h4>
<h5>Emily Badger</h5>
<p id="description"><a href="https://www.washingtonpost.com/news/wonk/wp/2015/11/09/why-designers-cant-stop-reinventing-the-subway-map/?tid=sm_fb" target="_blank">
https://www.washingtonpost.com/news/wonk/wp/2015/11/09/why-designers-cant-stop-reinventing-the-subway-map/?tid=sm_fb</a>
</p>
<br>
<br>
<h4 id="projectTitle">Why city flags may be the worst-designed
thing you've never noticed</h4>
<h5>Roman Mars</h5>
<p id="description"><a href="http://www.ted.com/talks/roman_mars_why_city_flags_may_be_the_worst_designed_thing_you_ve_never_noticed" target="_blank">
http://www.ted.com/talks/roman_mars_why_city_flags_may_be_the_worst_designed_thing_you_ve_never_noticed</a>
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<h3 id="projectTitle">Music Production Project</h3>
<h5 class="project_st">December 2017</h5>
<p>For my Fall 2017 music technology course project, I created a short piece inspired by Bjork's Medulla album in Ableton Live using learned techniques such as automation, EQ, and sidechaining. I also experimented with new plug-ins, like a vocoder and harmonizer to explore the effect of processed vocals.</p>
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<h5 class="project_st">August 2016 - January 2017</h5>
<p>Over the course of half a year, I iteratively co-arranged a 12-minute competition set for the International Championship of Collegiate A Cappella for my co-ed a cappella group, The Committee. It has 8 songs, 2 mash-ups, and up to 13 unique parts at once, each catered specifically to our singers. You can view 3 of the 24-page set below (click to expand). We were fortunate enough to be awarded "Outstanding Vocal Percussion" and advance to the 3rd round as Semifinalists (top 80 of 400 groups competing) with this set. <a class="link-secondary" href="https://www.youtube.com/watch?v=YGdEy76Q14E" target="_blank">Watch our semifinal performance here.</a></p>
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<h3 id="projectTitle">A Cappella Arrangement for 60-Person A Cappella</h3>
<h5 class="project_st">January - April 2015</h5>
<p>As Musical Director for ACE, University of Waterloo's largest and un-auditioned a cappella group, I scored an 8-part arrangement of Sing by My Chemical Romance. I wanted to create a story with the arrangement. It starts out with a post-apocalyptic vibe that becomes hopeful and triumphant. I sampled a section of Sing by The Carpenters, a song popularized by Sesame Street, as a transiiton. <a class="link-secondary" href="https://www.youtube.com/watch?v=YGdEy76Q14E" target="_blank">Watch our performance here.</a></p>
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<h1>Global Search for Polaris</h1>
<h5>During my internship with Shopify, I worked as the designer on the UX acceleration and tooling branch within the UX Systems team to improve usability of Polaris’ online style guide.<br><br><b>Role:</b> Product designer, UX Researcher<br><b>Team:</b> Mentor, content strategist, developer/technical lead<br><b>Time:</b> ~2 months</h5>
<br>
<a class="link-primary" href="https://polaris.shopify.com/" target="_blank">View project live <span class="glyphicon glyphicon-chevron-right"></span></a>
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<img class="img-responsive img-project" src="img/polaris_home_search.png">
<br>
<h3>Background</h3>
<h4>Polaris is...</h4>
<p>Shopify’s design system, launched in April 2017 to help the entire company create user experiences for merchants efficiently and consistently. Polaris is comprised of a Sketch UI kit, a component library, and a comprehensive online style guide. Internal and external developers, designers, content strategists, and other stakeholders from various disciplines use Polaris on a daily basis to design and build Shopify products.</p>
<h4>PROBLEM</h4>
<p>The Polaris style guide has a large amount of content, and users were struggling with the complexity of components, their naming conventions, and other design system concepts.
The existing search at the time only searched within the components page, and required exact wording. Having a search function is a <a href="https://www.nngroup.com/articles/search-and-you-may-find/" target="_blank">best practice</a> for content-heavy sites such as the Polaris style guide. As a reference product, the Polaris style guide needs to have high <a href="https://www.nngroup.com/articles/navigation-ia-tests/" target="_blank">findability</a> to accelerate workflows.</p>
<!--<br>
<h4>Approach</h4>
<p>1. Gather context for Polaris through informal interviews of users and stakeholders
<br>2. Write and carry out bechmark usability study to gather design and user requirements
<br>3. Tackle iterations in three areas: visual/interaction design, information architecture, and metadata content strategy.</p>
-->
<h3>User Research</h3>
<p>The UX systems team did not have a user researcher at the time, so I independently created and ran a study to see how users interacted with the style guide website to create context and requirements for the global search project, as well as another Polaris project I was working on.</p>
<h4>Purpose</h4>
<p>Identify pain points in current workflows and have quantitative metrics to compare and <b>validate</b> UX improvements, including future iterations of search.</p>
<h4>Research Goals</h4>
<p><b>1. Utility of the feature:</b> How well does style guide work without global search? How
does the current component search work? How well will global search work once
it’s implemented?<br><br>
<b>2. Usability/Findability: </b>How easy and quick is it to find content you’re looking for
within the style guide?<br><br>
<b>3. Information Architecture/ Discoverability:</b> How intuitive are the groupings and
navigation structure of the content and components? Do people use the existing
components search bar?
</p>
<h4>Approach</h4>
<p>
<b>Participants: </b>11 people were recruited, with a variety of disciplines (designer, front-end developer, back-end developer, content strategist), variable familiarity with Polarity, and one external partner.<br><br>
<b>Tasks: </b>Each participant was asked to complete 4 tasks that required finding content within the style guide: 2 that involved answering general questions, 2 that involved finding exact answers.<br><br>
<b>Metrics: </b>Task completion time, task completion success rate, modified <a href="http://garyperlman.com/quest/quest.cgi?form=ASQ" target="_blank">After-Scenario Questionnaire (ASQ)</a> responses, qualitative comments.<br>
</p>
<h4>Findings</h4>
<p>While there were many interesting observations and conclusions drawn, here were some high-level interesting ones:<br><br><b>1. People understood the main nav categories ("Visuals", "Content").</b> People were able to navigate to the correct first-level category, usually right away, but struggled to find the content once there. This suggests users have a <b>strong mental model</b> and understanding of the main categories, and <b>should continue to be used</b> (e.g. in search results).<br><br>
<b>2. Less time taken does not mean a better experience.</b> Although users completed task 1 faster than task 4 (an average of 110 seconds vs. 133.1 seconds, respectively), the participants felt less satisfied with how long and how easy task 1 took. The following graph shows the average ASQ scores where 1 indicates lowest satisfaction and 7 indicates highest satisfaction with how well the task went.<br><br>
<img class="img-responsive img-project" src="img/ASQ_scores.png"><br>
This suggests that regardless of the actual time participants currently take to complete tasks on the style guide, the quality of experience is not directly correlated, and thus there is opportunity and reason to improve the usability of the style guide (e.g. with a search feature.)<br><br>
<b>3. Polaris needs to cater to a wide variety of users.</b> The graph below shows the distribution of task completion times per task.<br><br><img class="img-responsive img-project" src="img/Task_completion_time.png"><br>
What is interesting is that task 3 has a bi-modal distribution: half of the participants took above three minutes to
complete the task, while the other half took under two minutes. ASQ responses reflect this
similarly. This suggests that some participants were more familiar with the task and could
complete it easily, and other participants had a significantly harder time. This not only
once again suggests a need for usability improvements, but also that the design of the search needs to
cater to a variety of users, who use Polaris in <b>different contexts</b> and have varying needs.
</p>
<!--<h3>Information Architecture Design</h3>
<p>As such, the Polaris style guide documents a wide range of topics, such as tone of voice, usage of colours, component rationales, and accessibility guidelines.</p>-->
<h3>Visual/Interaction Design</h3>
<p>
Before any pixel-pushing, I created sketches for search concepts with basic, high-level pros and cons. I knew that search would likely be placed in the upper-right corner, which a <a href="http://usabilitynews.org/wheres-the-search-re-examining-user-expectations-of-webobjects/" target="_blank">study showed most people expect for a search to be.</a> With the user research, we discussed with stakeholders what we wanted to accomplish with the search, and we iterated, diverged, and converged heavily. Here are three mock-ups that represented the main promising ideas.</p>
<h4>Alternative #1</h4><br>
<img class="img-responsive img-project" src="img/shopify_A.png"><br>
<p>
The first option is a full-screen modal that opens when users click search. The user can use keyboard navigation, and results are split into high-level categories, with sub-categories indicated by their icon.<br>
<br>
<b>Pros:</b><br>
Quick to navigate<br>
Search term (user action) is prominent<br>
All categorical details are maintained<br>
<br>
<b>Cons:</b><br>
Actual search result not prominent<br>
Difficult to scan<br>
White is not easily read on dark background<br>
Icons don't actually mean anything<br>
Can't display many results at once<br>
Fullscreen interrupts flow<br>
Difficult to engineer on mobile
</p>
<h4>Alternative #2</h4><br>
<img class="img-responsive img-project" src="img/shopify_B.png"><br>
<p>
The second option is another full-screen modal, but the user clicks on the search result link, and results are split into high-level categories, with sub-categories indicated by their icon.<br>
<br>
<b>Pros:</b><br>
Search term is prominent<br>
Search results are prominent<br>
All categorical details are maintained<br>
White-space<br>
More similar to existing webpage-based search results<br>
<br>
<b>Cons:</b><br>
Icons don't actually mean anything<br>
Can't display many results at once<br>
Too many levels in hierarchy<br>
Doesn't match existing Polaris text styles<br>
Fullscreen interrupts workflow
</p>
<h4>Alternative #3</h4><br>
<img class="img-responsive img-project" src="img/shopify_C.png"><br>
<p>
The third option is a drop-down that appears below the search box, accessible from any page. The user can use keyboard shortcuts to navigate the results.<br>
<br>
<b>Pros:</b><br>
Easy to scan<br>
Necessary categorical details are maintained<br>
Quick to navigate<br>
Matches existing styles<br>
Maintains activity before search<br>
Smaller perceived affordance to search<br>
Can display many results at once<br>
Not cluttered with too many details per result<br>
<br>
<b>Cons:</b><br>
White is not easily read on purple (distracting)<br>
Categorical data not obvious<br><br>
Alternative #3 was chosen to move forward with for the final design. It prioritzes accelerating workflows and allowing users to get to what they want to without overloading them with too much information in the search. Some more feedback was gathered to produce the final design.
</p>
<!--<h3>Search Metadata & Content Strategy</h3>
<p>Also, ensure the search feature will match existing mental models, [7]</p>-->
<h3>Final Design</h3>
<br>
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<p><b>1. Quick and Easy</b><br>
Non-intrusive search works quickly to accelerate the user's workflow with minimal effort, while providing just enough detail in the results.
</p>
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<img class="img-responsive img-project" src="img/shopify_results.png">
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<br><br>
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<p><b>2. Dynamic and Helpful</b><br>
The search offers helpful suggestions and popular searches to allow users to recover from error.
</p>
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<p><br><br><br><b>3. Responsive and clean</b><br>
The search works beautifully on mobile and offers intuitive entry and exit for the feature.
</p>
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<div class="col-md-4"><img class="img-responsive img-project" src="img/shopify_pre_mobile.png"></div>
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<br>
<h3>Next Steps</h3>
<p>
<b>1. Analytics:</b> analytics have been put into search to keep track of keywords to inform popular searches and improve the metadata for the algorithm. This will provide better results based on what people are actually typing to look for content.<br>
<br>
<b>2. Benchmark study:</b> the benchmark study will be run again against the initially measured metrics to validate and track utility of the search feature, as well as other improvements to the style guide.<br>
<br>
<b>3. New features: </b> including the user's most recent searches in the pre-search state and error state will allow users to access their most used items quickly and recover from error. As well, as more content is added, more categories may be needed, and thus may need simple filtering to search within a specific area.
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